![]() ![]() Campaign content – This parameter can help identify differences in your source’s content.It may be a specific promotion or sale (“XMasSale” “30PercentOff”) or a more general campaign (“retention”). ![]() Campaign name – This is the marketing campaign for the content.Campaign medium – This is the marketing channel that referred the subscriber to your website (it is broader than the campaign source).For example, you could use “newsletter” or “Twitter.” ![]()
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